The Kohler Bonus: What’s Actually Working in Ad Accounts Right Now
Theory is useful. But sometimes the most valuable insights come from someone who's been deep in the weeds of active ad accounts that week — not six months ago. That's the premise of the Kohler Bonus Episode of the Scalability School Podcast, where Andrew Foxwell, Zach Stuck, and Brad Ploch gave a real-time look at what's working across different accounts right now. No frameworks built in hindsight. Just honest observations from accounts that are live today.
"Working" Changes Faster Than Most People Realize
One of the clearest themes from the episode is how quickly strategies go stale. What scaled two months ago might already feel tired. The team gets into what's actually cutting through right now — and it's a useful gut-check if you haven't pressure-tested your current approach recently.
Creative: It's About Variety, Not Volume
More ads isn't the answer. The conversation gets specific about what kind of creative mix is performing across accounts right now — the formats, the tones, and the types of hooks that are still earning attention. There's also a practical point about cadence that separates accounts that stay ahead of fatigue from those that are always playing catch-up.
Stop Obsessing Over Structure
CBO vs. ABO, consolidation vs. splitting, the episode has a direct take on how much these decisions actually matter compared to where most media buyers should be spending their energy instead. If you've been tinkering with account structure hoping it'll unlock growth, this part is worth hearing.
The Backend Fixes That Unlocked Stuck Growth
Several examples from real accounts show how backend issues (not ad performance) were the actual bottleneck. The episode walks through what to look for and how to audit it quickly, without needing a full site overhaul.
Pacing Like a Pro
The brands scaling profitably right now aren't making wild budget jumps. The group shares the discipline behind how they think about increasing spend, when to hold, and when to push — framed in a way that's easy to actually implement rather than just think about.
Unsure if what worked last quarter is still working now? The full article at Foxwell Digital breaks down the real-time observations, the creative patterns showing up across accounts, and three specific things you can do in your account this week to start applying them. Don't wait —> read it here.