Unlocking Creative Scaling: How Statiq Helps Brands Break Through
If you’ve been running ads for any length of time, you’ve probably hit the dreaded plateau. ROAS flattens, costs creep up, and suddenly every ad feels like a slightly tweaked version of the last one. That’s where most brands get stuck. On a recent Scalability School episode, Simon from Statiq shared how the best DTC brands are pushing past that wall and why creative strategy is the biggest lever you can pull to scale.
Here’s what stood out.
Start With the Product, Not the Library
Too many marketers open Meta’s ad library and start swiping. The problem? You’re building off somebody else’s idea.
Instead, flip the process:
List the real problems your product solves.
Match those problems to the audiences who care most.
Draft messaging that speaks directly to those pain points.
Only then think about the creative concept that delivers it.
The result is ads that feel original and more importantly, rooted in what actually makes your product valuable.
Static Ads Still Punch Above Their Weight
Video gets all the attention, but static ads are quietly doing the heavy lifting for a lot of eight and nine figure brands. They’re cheap to make, cheap to click, and perfect for testing messaging at scale.
Winning brands use statics in cycles:
Testing: Launch a batch of net-new concepts to see what resonates.
Scaling: Take the winners, adapt them for promos or seasonal offers, and push spend behind them.
This cycle keeps accounts moving instead of stalling out.
Stop Copying, Start Creating
Scrolling the ad library is fine for baselines, but real breakthroughs come from new ideas. Simon called out Pinterest as an underrated source of visual inspiration. Pair that with AI-generated backgrounds and product renders, and suddenly you’re producing ads nobody else is running.
That’s the difference between blending in with four value props and arrows templates… and actually catching someone mid-scroll.
Video Is About Libraries, Not One-Offs
When you’re ready to scale, video is essential. But it’s not about chasing polished, one time productions.
The smart play is building a video library:
A-rolls (founder led videos, talking heads, authority figures)
B-rolls (product in use clips, lifestyle footage, creative cutaways)
Consistently adding to that library every month means you’ll never run out of fresh combinations. Toss in an AI-generated hook or VO and you’ve got a new ad in minutes, not weeks.
Founders Need to Lead Creative (At Least Early On)
If your brand is under eight figures, Simon’s blunt advice is this: the founder should own creative. No one else knows the product story or the customer pain points as well. And right now, founder-led content is working.
Yes, it’s scrappy. Yes, it takes time. But if you’re trying to outsource that too early, you’re probably leaving growth on the table.
Bigger Swings Beat Smaller Tweaks
If you’ve been swapping background colors for months and nothing is moving, it’s time for bigger swings.
Reframe your offer for a new demographic.
Test a bold new visual direction.
Refresh landing pages to match your creative.
Sometimes the difference between plateauing and scaling is one brave idea.
The Bottom Line
Creative scaling isn’t about having the fanciest edits or the most polished production. It’s about building a system to generate and test original ideas whether that’s statics, videos, or both. The brands winning right now are the ones willing to step outside the ad library, try something new, and treat creative like the growth engine it is.
If you’ve made it this far, you obviously care about digital marketing and are working every day to improve your skills and provide the best ad buying and creative strategy services possible. We’d love to have you in the Foxwell Founders Community. Not sure if it’s the right fit for you? Email us so we can chat through your needs right now and how we might be able to help! Maybe it’s a course instead of our full-fledged community? Email me at andrew@foxwelldigital.com