What We Wish We Tested Sooner: 5 Conversion & Creative Levers Driving Growth
The best tactics aren't found in courses — they're buried in Slack threads and text chains between marketers who are still in the trenches. In the very first episode of the Scalability School Podcast, Andrew Foxwell, Zach Stuck, and Brad Ploch shared the hard-won lessons they wish they'd tested earlier. The results speak for themselves.
A 20% Lift in Conversions From One Page Change
One brand in Zach's portfolio saw a significant jump in CVR without touching a single ad. The fix was on the product page — specifically in a place most brands treat as an afterthought. Heatmap data revealed the problem, and the solution reframes how you think about where conversion actually happens.
The Ad That Spent $190K+ With Zero Editing
Brad's been running a creative format that sounds almost too simple to work. It's raw, unpolished, and pulled directly from customers — and it's outperforming carefully produced UGC. One version spent $15K profitably. A minor iteration scaled to over $190K in spend. The format is something most brands already have access to and aren't using.
Social Proof That Actually Feels Real
There's a specific type of social proof the team has been adding to landing pages that converts better than traditional testimonials — because users instantly recognize it as unfiltered and genuine. It also doubles as a tool for building smarter page structure based on what customers are actually asking.
The Case for Stripping Your Landing Page Down
One of the more counterintuitive results from the episode: a landing page with almost nothing on it outperformed more designed versions in testing. No images, no elaborate layout — just clarity. The logic behind it is simple once you hear it.
The Retention Campaign Most Brands Are Ignoring
While most brands pour everything into acquisition, Brad built a Meta campaign targeting a specific segment of past customers. Within 48 hours of Zach testing the same approach, CPA was half of any other campaign in the account. Repeat revenue doubled year-over-year. It's one of the most underused setups in Meta right now.
Want the full tactical breakdown, including the exact PDP changes, the review ad setup, and the retention campaign structure?
It's all in the complete article at Foxwell Digital. These are tactics working for brands spending deep six figures on Meta right now. Go get them.
🎧 Listen to this full episode of Scalability School here
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